Commercial Music in China and 100Audio

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For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.

With the advancement of Internet technology and the increasing rate of information globalization, the demand for content consumption in China’s new generation is becoming more and more diversified.

The integration of entertainment industry chains formed the “pan-entertainment” and “IP-created” industry concepts. Many excellent comics, novels and other flat content can be gamified and animated, and even become IP cut into corporate image endorsement, advertising works, etc. In terms of all entertainment purposes, it is to occupy the eyes (see), ears (listening), mouth (discussion) and even hands (secondary fermentation) of the consumer.

Music, as a way of communication that is suitable for creating an atmosphere. Naturally, it attracts more and more interest in the industry. In order to gain more commercial gains from the sense of hearing of consumers, more and more capital is being invested in China.

As far as the content of commercial music, the most common commercial music content in China is video works such as games, animation, film and television, advertisements, etc., which need to match the theme of music, as well as some virtual and realistic scenes that require background music. Such as shopping malls, hotels, fast food restaurants, etc.; And the working method involved generally is the customization of the music for the unique and original works and scenes. However, the projects with less budget and less demanding music will seek the finished music library from the commercial music supplier.

Of course, the price of customization and packaging of the finished music library is different. The custom music needs a certain production cycle, so the finished music library is ready to use. And the music library is also priced according to the number of music plays.

It is very glad to see the demand has been expanding with the prosperity of the content market. But because of the insufficient internal competition in the industry, insufficient mature business operation mode and operating system, the domestic commercial music market has its own potential hidden dangers. Besides, there are only a handful of small companies with a scale of about 100. Most of them are micro-enterprises or even individual studios that are in the early stage of entering or expanding, transforming, etc. The development is mostly concentrated in the current hot content of games and animation. It is very difficult to find a stable source of commercial music.

And 100Audio is a company dedicated to the copyright audio works and also keen to help creators from all over the world to spread their inspiration. Our philosophy is to optimize the living environment of audio producers through mutual help and to facilitate people who want to buy copyrighted audio. We provide a wide range of needs: advertising, film, games or shopping malls background music. 100Audio is a fast, simple and diversified platform. Selling music has become a relaxing thing.

100Audio is always devoted to promoting the development of royalty free music, and we hope all excellent authors can sell music to the Chinese market. No matter you are exclusive or non-exclusive, no matter what kind of tracks you good at, we believe one more platform means one more opportunity to introduce your works to the new market.