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一场直播带火一件商品，一段背景音乐留住一批观众——在直播行业竞争白热化的当下，背景音乐早已从“可有可无的点缀”变成了“留住用户的关键变量”。然而，这些精心挑选的BGM来源清晰安全吗？真的可以随意使用吗？
2026年4月，北京知识产权法院对北京海葵科技有限公司与湖南映客互娱网络信息有限公司著作权权属、侵权纠纷一案作出判决。判决明确指出，直播间内演唱或播放未经版权人许可的音乐作品，侵犯的是权利人的广播权——因为网络用户只能在版权人选定的时间段内接收直播信号，这与信息网络传播权中用户主动获取作品的模式有本质区别。值得注意的是，即便主播未开启打赏功能，只要直播内容面向不特定公众传播，仍可能构成侵权——“开放打赏功能与否、能否直接从直播行为中获利，都不是判断其是否属于商业行为和是否侵权的根本标准”。
更令人警醒的是侵权成本。广州番禺法院审理的一起案件中，某直播平台因主播演唱或播放未经授权的歌曲，累计侵权链接达数万条，涉及243首歌曲，7家音乐公司索赔合计近7000万元。另一案件中，某电商公司以营利为目的进行网络直播活动，未经许可在直播间公开播放音乐录音作品，被法院认定侵害了信息网络传播权、广播权、获得报酬权等多项权利。这些案例共同指向一个结论：直播间不是版权法外之地，先授权、后使用是不可逾越的法律底线。
那么直播活动的背景音乐正版授权，究竟该从哪里买？
十余年来100Audio版权音乐平台为直播活动带来风格多元的背景音乐，通过音乐著作权人的直接授权，从创作源头把控每首作品的版权归属与授权权限，剔除全部中间环节，为企业提供可追溯、可举证的商用音乐授权保障。
解决了音乐哪里买的问题，那么音乐应该如何选呢？
根据直播间的主题，对应挑选氛围音乐，如果是陪伴型的环境，需要轻柔的舒适的背景旋律，可以参考试听这类作品：
Select your license
| Licens 1 | Licens 2 | Licens 3 | Licens 4 | Licens 5 | |
| Time | 5 Months | 1 Year | 3 Years | Unlimited | Unlimited |
| Web uses | Personal | ✔ | ✔ | ✔ | ✔ |
| Audiences | ✖ | 100K | 1M | 10M | Unlimited |
| Copies | ✖ | 10K | 100K | 1M | Unlimited |
| Film | Indie | Indie | Indie | Online | Cinema |
*Authorized for use in '1' project globally, across all channels.
Buying Options Licenses Overview
Easy and comfortable product introduction (2 Versions)
| 直播presententertainmentproductlife |
Select your license
| Licens 1 | Licens 2 | Licens 3 | Licens 4 | Licens 5 | |
| Time | 5 Months | 1 Year | 3 Years | Unlimited | Unlimited |
| Web uses | Personal | ✔ | ✔ | ✔ | ✔ |
| Audiences | ✖ | 100K | 1M | 10M | Unlimited |
| Copies | ✖ | 10K | 100K | 1M | Unlimited |
| Film | Indie | Indie | Indie | Online | Cinema |
*Authorized for use in '1' project globally, across all channels.
Buying Options Licenses Overview
Acoustic Corporate Background (2 Versions)
| familyBellscarefreeFreshacoustic |
Select your license
| Licens 1 | Licens 2 | Licens 3 | Licens 4 | Licens 5 | |
| Time | 5 Months | 1 Year | 3 Years | Unlimited | Unlimited |
| Web uses | Personal | ✔ | ✔ | ✔ | ✔ |
| Audiences | ✖ | 100K | 1M | 10M | Unlimited |
| Copies | ✖ | 10K | 100K | 1M | Unlimited |
| Film | Indie | Indie | Indie | Online | Cinema |
*Authorized for use in '1' project globally, across all channels.
Buying Options Licenses Overview
Healing Piano Strings (3 Versions)
| 树冠无人声访谈public welfarebackground music |
科普类益智教学类场景：
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| Licens 1 | Licens 2 | Licens 3 | Licens 4 | Licens 5 | |
| Time | 5 Months | 1 Year | 3 Years | Unlimited | Unlimited |
| Web uses | Personal | ✔ | ✔ | ✔ | ✔ |
| Audiences | ✖ | 100K | 1M | 10M | Unlimited |
| Copies | ✖ | 10K | 100K | 1M | Unlimited |
| Film | Indie | Indie | Indie | Online | Cinema |
*Authorized for use in '1' project globally, across all channels.
Buying Options Licenses Overview
Light warm childlike and lovely music
| 下午茶亲子活动直播惬意bell |
Select your license
| Licens 1 | Licens 2 | Licens 3 | Licens 4 | Licens 5 | |
| Time | 5 Months | 1 Year | 3 Years | Unlimited | Unlimited |
| Web uses | Personal | ✔ | ✔ | ✔ | ✔ |
| Audiences | ✖ | 100K | 1M | 10M | Unlimited |
| Copies | ✖ | 10K | 100K | 1M | Unlimited |
| Film | Indie | Indie | Indie | Online | Cinema |
*Authorized for use in '1' project globally, across all channels.
Buying Options Licenses Overview
Kids Upbeat
| friendlywhistlesunnyfamilycatchy |
Select your license
| Licens 1 | Licens 2 | Licens 3 | Licens 4 | Licens 5 | |
| Time | 5 Months | 1 Year | 3 Years | Unlimited | Unlimited |
| Web uses | Personal | ✔ | ✔ | ✔ | ✔ |
| Audiences | ✖ | 100K | 1M | 10M | Unlimited |
| Copies | ✖ | 10K | 100K | 1M | Unlimited |
| Film | Indie | Indie | Indie | Online | Cinema |
*Authorized for use in '1' project globally, across all channels.
Buying Options Licenses Overview
Clap together for advertising promotion
| 母婴广告儿童亲子元气电商广告amusement park |
热情购物，带动商品消费类场景：
Select your license
| Licens 1 | Licens 2 | Licens 3 | Licens 4 | Licens 5 | |
| Time | 5 Months | 1 Year | 3 Years | Unlimited | Unlimited |
| Web uses | Personal | ✔ | ✔ | ✔ | ✔ |
| Audiences | ✖ | 100K | 1M | 10M | Unlimited |
| Copies | ✖ | 10K | 100K | 1M | Unlimited |
| Film | Indie | Indie | Indie | Online | Cinema |
*Authorized for use in '1' project globally, across all channels.
Buying Options Licenses Overview
A Corporate Upbeat (3 Versions)
| beautyinspiredrivingsuccessinspirational |
Select your license
| Licens 1 | Licens 2 | Licens 3 | Licens 4 | Licens 5 | |
| Time | 5 Months | 1 Year | 3 Years | Unlimited | Unlimited |
| Web uses | Personal | ✔ | ✔ | ✔ | ✔ |
| Audiences | ✖ | 100K | 1M | 10M | Unlimited |
| Copies | ✖ | 10K | 100K | 1M | Unlimited |
| Film | Indie | Indie | Indie | Online | Cinema |
*Authorized for use in '1' project globally, across all channels.
Buying Options Licenses Overview
Uplifting Motivated Background
| medialifestyleFreshpromotionaldynamic |
Select your license
| Licens 1 | Licens 2 | Licens 3 | Licens 4 | Licens 5 | |
| Time | 5 Months | 1 Year | 3 Years | Unlimited | Unlimited |
| Web uses | Personal | ✔ | ✔ | ✔ | ✔ |
| Audiences | ✖ | 100K | 1M | 10M | Unlimited |
| Copies | ✖ | 10K | 100K | 1M | Unlimited |
| Film | Indie | Indie | Indie | Online | Cinema |
*Authorized for use in '1' project globally, across all channels.
Buying Options Licenses Overview
Corporate Tech Upbeat (2 Versions)
| beautyinspiredrivingsuccessinspirational |
合规不是成本项，而是直播内容的“保险单”，一场直播可能产生持续数年的回放价值，如果其核心元素——背景音乐——存在权利瑕疵，那么这场直播的传播越广，法律风险反而越大。
