中文
100Market-TetsuSorry, this entry is only available in 中文. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.
“海上生明月，天涯共此时。”中秋节承载着团圆、思念与丰收的深厚情感，是品牌与消费者建立情感连接的重要营销节点。在这个视觉信息日益饱和的时代，听觉正在成为品牌打动用户的“第二语言”。然而，当品牌为中秋营销寻找一首合适的背景音乐时，往往面临着“选曲难、版权乱、风险高”的三重困境——如何在浩如烟海的网络曲库中，为中秋营销精准挑选正版商用音乐？100Audio版权音乐平台将从品牌需求出发，为用户梳理出一条清晰的节日活动从背景音乐挑选到项目落地上线的方案路径。
首先我们需要理清为什么品牌活动营销离不开中秋节音乐？氛围音乐作为情感的催化剂，当中秋广告中响起悠扬的古筝与笛声，观众瞬间被带入“千里共婵娟”的意境；当一首温暖的中国风旋律配合月饼礼盒的画面，节日的团圆氛围便从听觉上得以确认。事实上，已有众多品牌在中秋营销中借助音乐实现了情感共振。例如野兽派品牌25年在100Audio音乐挑选的中秋节音乐，是在精准匹配了品牌中秋上线的“桂香系列”秋日限定产品调性后精心挑选的；又比如为了将“中秋礼顺丰寄、跨越万里相聚”的品牌主张推向了更具冲击力的高度，顺丰品牌优选了磅礴气势的商用音乐。一切共性都在于让广告音乐成为品牌叙事的组成部分，精准服务于营销目标。
Select your license
| Licens 1 | Licens 2 | Licens 3 | Licens 4 | Licens 5 | |
| Time | 5 Months | 1 Year | 3 Years | Unlimited | Unlimited |
| Web uses | Personal | ✔ | ✔ | ✔ | ✔ |
| Audiences | ✖ | 100K | 1M | 10M | Unlimited |
| Copies | ✖ | 10K | 100K | 1M | Unlimited |
| Film | Indie | Indie | Indie | Online | Cinema |
*Authorized for use in '1' project globally, across all channels.
Buying Options Licenses Overview
Tanabata Festival Beautiful Soothing Chinese traditional festival
| mid-autumn festivalmissingChinese's Valentine's DayEmotiontenderness |
Select your license
| Licens 1 | Licens 2 | Licens 3 | Licens 4 | Licens 5 | |
| Time | 5 Months | 1 Year | 3 Years | Unlimited | Unlimited |
| Web uses | Personal | ✔ | ✔ | ✔ | ✔ |
| Audiences | ✖ | 100K | 1M | 10M | Unlimited |
| Copies | ✖ | 10K | 100K | 1M | Unlimited |
| Film | Indie | Indie | Indie | Online | Cinema |
*Authorized for use in '1' project globally, across all channels.
Buying Options Licenses Overview
Chinese Mid Autumn festival Worry Sentimental
| troubledautumnpartMid-autumn FestivalGhost Festival |
Select your license
| Licens 1 | Licens 2 | Licens 3 | Licens 4 | Licens 5 | |
| Time | 5 Months | 1 Year | 3 Years | Unlimited | Unlimited |
| Web uses | Personal | ✔ | ✔ | ✔ | ✔ |
| Audiences | ✖ | 100K | 1M | 10M | Unlimited |
| Copies | ✖ | 10K | 100K | 1M | Unlimited |
| Film | Indie | Indie | Indie | Online | Cinema |
*Authorized for use in '1' project globally, across all channels.
Buying Options Licenses Overview
Blood And Glory (5 Versions)
| fiercefightdriverhythmpower |
100Audio版权音乐即买即得的经营模式，让品牌商用正版音乐授权成为了最省心的事。在确认了项目调性之后，在中秋节这个传统节日的基础上，挑选中国风音乐，结合东方古韵与中秋节团圆思念的主题，从国风、温情、现代电子等情绪、风格多维度筛选，快速精准定位，大大提升项目营销方案制作的效率。一首恰到好处的正版商用音乐，既能唤醒消费者的节日情感记忆，也能为品牌构建差异化的听觉识别。
