100Audio and XESS: Art and Innovation

Copyright matter is significant and even a primary concern for brands and many hardware products companies like TCL when they purchase audio works.

TCL launched its high-end sub-brand XESS and unveiled floating window TV on 16^th August 2018. Cooperation that 100Audio provide audio works for XESS has been achieved.

XESS: eXplore the Extraordinary with Style and Substance. Dedicating to the integration of high technology in its industry, XESS brings modern aesthetic design and intuitively perceptible experience to us. It also meets consumers’ demand of tasteful quality of life and artistic style.

To express attitude towards quality of life by purchasing

Such consumers are ordinary romanticists. They hope that every detail in their life is special and unique. The idea of pursuit of tasteful and ideal life is infiltrating into their consumption concept. They want to purchase productions that can express attitude towards themselves. It is XESS that can meet such demand. The combination of TV products and art lead consumers to elegant life.

Consumers’ pursuit of exquisiteness pushes companies to innovate. TCL do value every detail of their products. Beautiful appearance is well designed. Meanwhile Images and music in its system are carefully selected as well, so audio works on 100Audio are chosen. It requires music that is both stylish and graceful, express brand idea but is not distracting.

Is there a tendency to combine technology and art?

More and more companies choose to apply elements of arts in their hardware products. Paul, project manager of 100Audio revealed a group of data: From 2016, companies that purchase audio works on 100Audio have increased by 53%. Annual purchase’s number of audios for a single hardware brand is 15 to 20, products including Intelligent early education robot, sweeping robot, TV, rice cooker and drone, etc.

Different tracks are suitable for different hardware products. Recognizability is a basic demand for most hardware products when companies choose relevant music. They will select tracks less than 30 seconds, with special arrangement because they are easy to remember. While companies now ask for more. They want to make their products more elegant and tasteful by music, in the meantime the music are required to promote brand ideas and provide immersion experience. To meet those companies’ demands, 100Audio provides them with professional suggestion and help.

（Companies that cooperate with 100Audio）

Risk control of audio copyright issues

A hardware product will face larger risk and cost than an advertisement or a video if the audio works they applied is involved in copyright issues. Therefore, risk control of audio copyright issues is also a significant concern for hardware companies.

With the development of digital music，Chinese government controls copyright matters strictly. If a company is involved in copyright issues, it will face legal risk and its image will be blemished. Audio marketplaces are mixed together and may be very diversified. It is a better choice for companies to purchase audio works from normal and legal channel.

The combination of technology and art brings special vitality and vigor to copyrighted audio industry. And music brightens up hardware products.